Social media is often viewed as a box to check. We find that the question “Did we post something today?” is asked far more than “is what we’re posting creating value for our audience?”. We take social content very seriously. This is your brand’s biggest opportunity to shine. By posting video content of your team, facility, amenities, and services, you introduce new people to who you are, what you stand for, why you do this work, and how your work is done. For your existing audience, it reaffirms their trust in you, offers value, and keeps them engaged.